Our customers have a unique opportunity to optimize their survey costs. They can order a block of questions to be included in the periodic monitoring survey among consumers of mass market products and services. Our Laboratory carries out monitoring measurements once every three months. The questionnaire of any monitoring wave may include questions on notoriety, confusing similarity, unfair competition, misleading of consumers, assessment of IP owners’ losses, distinctiveness, compliance of advertising with applicable law, damage to goodwill, homogeneity of products and services and any other survey topics. See more information on the service page.


This website lists only sociological surveys that customers order the most. However, a sociological survey may have other purposes. We are ready to analyze your situation and provide recommendations for the type of service you will need.


The Institute of Sociology of the Russian Academy of Sciences is a Russia’s largest research centre in this field. It is working on improving sociological survey practices. In 2012, the Sociological Expert Examination Laboratory, with cooperation of our colleagues from Yury Levada’s Analytical Centre, the Russian Public Opinion Research Centre and Lomonosov Moscow State University, developed a draft methodology for sociological surveys to determine whether or not there is confusing similarity. The text of the draft may be found here. The methodology was presented at the sociology section of the “Continuing Grushin” Conference and in a number of our publications. We would be grateful for any comments or suggestions with respect to the draft methodology.


Batykov I.V. Choosing the expert to perform an intellectual property analysis for court proceedings // World of Legal Science. 2012. No.10. P. 72-79.

Batykov I.V. Protection of names of public and historical figures: problems associated with using widespread surnames // Copy right and Allied Rights. 2012. No.9. P. 22-28.

Batykov I.V. Sociological analysis method to evaluate confusing similarity: textbook. Novosibirsk: Sibprint, 2012.

Batykov I.V. Regulatory basis for suing sociological methods in determining whether or not there is confusing similarity // Problems and Prospects in the Development of Modern Social and Economic Sciences: Psychology, Economics, Pedagogy, Law, Political Science / edited by O.P. Chigishev. Rostov-on-Don: Scientific Cooperation, 2012. P. 191-197.

Batykov I.V. Determining a similarity sufficient to confuse: direct method // Scientific Discussion: Legal Matters. Part. 2. М.: International Science and Education Centre, 2012. P. 87-90.

Batykov I.V. Setting an objective for experts conducting a confusing similarity analysis // Law and Order: a Collection of Papers / Edited by R. О. Avakyan, L. А. Аndreeva, А. А. Bakradze, А. V. Bobyrev. М.: Sputnik+, 2012. P. 64-67.

Batykov I.V. Sociological analysis of intellectual property: the anonymity problem // Theory and Practice of Social Development. 2012. No.12. P. 569-572.

Batykov I.V. Confusing similarity analysis for designations as perceived by consumers: an overview of approaches // Intellectual Property Exchange. 2012. No.9. P. 15-18.

Batykov I.V. Pricing in intellectual property sociological analyses // Intellectual Property Exchange. 2012. No.12. P. 8-10.

Batykov I.V. Forming a question as to whether there is confusion in the perception of consumers: ways to improve the quality of information // Scientific Issues in Humanities Research. 2012. No.7. P. 141-149. (in cooperation with N.S. Babich).

ТThe text of certain publications may be found on the Publications page.

If you need more details, have any questions or want to order an examination, please call 8-800-500-97-95, or write to: info@socexpertiza.ru